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Coritiba Foot Ball Club
SAF
Production IHC Studio
Documentary Series · Return Plan

Coritiba SAF
Documentary
Series

Strategic investment and return analysis for Coritiba's official audiovisual production — 2 seasons, content ecosystem and perennial assets.

R$ 3.5M
Total Investment
14 eps.
2 Seasons
50/50
Split after break-even
2x–4x
Projected return (3 years)
01 — The Investment
01

Investment
Structure

The series is funded by the club itself through sponsorship fundraising, organized in sponsorship tiers. The model eliminates direct cash exposure: Coritiba raises, produces and splits revenue with IHC Studio only after reaching the total break-even.

Total fundraising volume
R$ 3.5M
Exact break-even at 10 tiers of R$ 350K.
Amount that covers 100% of the 2-season production.
Raised so far
R$ 600K
2 tiers closed.
OutdoorMidia (R$ 250K) + Princesa dos Campos (R$ 350K).
S1
Historical Season
6 episodes. The history of Coritiba — origins, titles, century-old passion.
S2
Observational Season
8 episodes. Live behind-the-scenes of the 2026 Série A. The access nobody has seen.
50/50
Revenue Model
After break-even: all revenues (additional sponsorship + licensing + distribution) split equally.
02 — Fundraising
02

Sponsorship
Tier Tracker

Current status of sponsorship fundraising. Each tier represents R$ 350K. The projected closing rate is approximately 1 tier per month.

R$ 600K
raised of R$ 3.5M
17%
of target reached
01 OutdoorMidia R$ 250K ✓ Raised
02 Princesa dos Campos R$ 350K ✓ Raised
03 To be confirmed R$ 350K In negotiation
04 To be confirmed R$ 350K In negotiation
05 To be confirmed R$ 350K Open
06 To be confirmed R$ 350K Open
07 To be confirmed R$ 350K Open
08 To be confirmed R$ 350K Open
09 To be confirmed R$ 350K Open
10 To be confirmed R$ 350K Open
03 — Revenue Sources
03

Direct
Revenue Sources

Beyond the main sponsorship tiers, the series generates multiple independent revenue streams. All post break-even split 50/50 with IHC Studio.

🎬
Cinema · Curitiba
R$ 171K–342K
Coritiba's share
Exclusive 1-week release. 5 screens × 5 cinemas. Target: 10,000 viewers. VIP premiere screening for members and business partners.
📱
Digital Platform (3 years)
R$ 300K–700K
Expanded TV Coxa. PPV: rental R$ 29.90 / permanent purchase R$ 39.90. Base: 35K members + 529K followers. Long tail over 36 months.
🌎
International Licensing
R$ 450K–900K
Coritiba's share
Letter of intent from Encripta S.A. confirmed. Amazon Prime + Apple TV. LATAM + Portugal. Benchmark: US$ 50K–300K per territory.
🏢
Complementary Tiers
R$ 500K–1M
post break-even 100% profit
Local business owners (R$ 50K–150K each) who want visibility associated with the series. 100% revenue above break-even.
📣
Branded Content
R$ 120K–240K
Dedicated content for sponsors through contract addenda. 3 sponsors × R$ 80K in exclusive production.
👥
Membership Expansion
R$ 600K–1.2M
100% club revenue · 12 months
2,000 new members in 2 years × R$ 50/month = R$ 100K/month recurring. This revenue is 100% Coritiba's and does not enter the split.
04 — Public Funding
04

Public Funding
Fundraising

The series is eligible through two complementary federal public incentive programs. Each successful fundraising reduces Coritiba's direct cost or expands production scope at no additional cost.

Lei Federal no 11.438/2006 (Sports Incentive Law)
Sports
Incentive
Allows companies to deduct up to 1% of their Income Tax by sponsoring sports projects approved by the Ministry of Sports. The documentary series about a century-old club with historical and educational content is eligible as a sports-cultural project of high public interest.
Potential: R$ 500K – R$ 2M
Lei no 8.685/93 + FSA / ANCINE (Audiovisual Law)
Lei do
Audiovisual
The series qualifies as an independent Brazilian audiovisual work, eligible for funding through the Fundo Setorial do Audiovisual (FSA — Audiovisual Sector Fund) and mechanisms under Art. 1 of the Lei do Audiovisual. Producers and distributors can invest with tax deductions. ANCINE publishes specific calls for documentary series.
Potential: R$ 300K – R$ 1.5M
Combined impact
R$ 500K – R$ 2M in direct cost reduction or scope expansion
Both programs are independent and can be used simultaneously. Public funding does not interfere with the private sponsorship tier model and can be initiated in parallel after the contract is signed.
05 — Content Ecosystem
05

The Series is a
Content Factory

The material captured across 2 seasons — hundreds of hours of behind-the-scenes, locker room, management, youth academy and fan footage — is raw material for multiple independent audiovisual projects. Each one fundable separately through public incentives, with its own identity.

01
Main Series
14 episodes captured. Extensive raw material produced.
02
Raw Material
Hundreds of hours. Behind-the-scenes, youth academy, management, fans, players.
03
Derivative Projects
3–5 documentaries with their own identity, each eligible for public funding.
04
Individual Fundraising
Each project raises R$ 200K–600K via Lei do Esporte (Sports Law) or Lei do Audiovisual (Audiovisual Law).
05
Self-Funded Cycle
Funding finances additional production. More content, more audience, more revenue.
06
Perennial Catalog
An asset that generates platform revenue for 5–10 years without new investment.
Ecosystem Potential
The initial investment of R$ 3.5M creates a content infrastructure that can generate productions for a decade — partly with public funds, partly with sponsorship, partly with direct platform revenue. It's not a project. It's the foundation of the club's own content studio.
06 — Financial Consolidation
06

Projected
Return

Return projection for Coritiba over a 3-year horizon, with part of the Content Ecosystem revenue (derivative projects) included separately. Values shown are Coritiba's share after the 50/50 split where applicable.

Revenue Source Conservative Realistic
Sponsorship Tiers (break-even)
10 tiers × R$ 350K — primary target
R$ 3.5M
R$ 3.5M
Complementary Tiers
Local business owners post break-even · 100% profit
R$ 250K
R$ 500K
Cinema — Curitiba
Coritiba's share after exhibitor commission
R$ 171K
R$ 342K
Digital Platform (36 months)
PPV + long tail · expanded TV Coxa
R$ 300K
R$ 700K
International Licensing
Amazon Prime · Apple TV · LATAM + Portugal
R$ 450K
R$ 900K
Branded Content
Dedicated content for sponsors through addenda
R$ 120K
R$ 240K
Public Funding
Lei do Esporte (Sports Law) + Lei do Audiovisual (Audiovisual Law) · cost reduction
R$ 500K
R$ 1.5M
New Members — Recurring Revenue
2,000 new members × R$ 50/month · 100% club · 12 months
R$ 600K
R$ 1.2M
Ecosystem — Derivative Projects
Independent documentaries from captured material · own funding
R$ 400K
R$ 1M
Total Generated ≈ R$ 6.3M ≈ R$ 9.9M
Coritiba Net Return
(after R$ 3.5M production)		 ≈ R$ 2.8M ≈ R$ 6.4M
Long-term perspective
The series is a perennial asset. It generates catalog revenue for years, builds a qualified database and positions Coritiba as a reference in sports content in Brazil and abroad — far beyond the initial fundraising cycle.
07 — The Intangible Asset
07

What doesn't show
on the spreadsheet

Sports documentaries about clubs create brand assets that are not captured in short-term analyses, but that have measurable impact in the medium term. The Wrexham case is the most documented reference in the world.

Benchmarking · Wrexham AFC
Welcome to Wrexham —
The documentary effect
Club purchased for R$ 14M in 2020. Current valuation: R$ 709M. The documentary series directly generated US$ 3.2M, 1 million new global followers and 52% growth in international revenue. The team went from the fourth English division to the Championship — and the whole world watched. Coritiba has more history, more fans, more city. And the 2026 Série A as its stage.
50×
valuation growth
in 5 years
35K
Active Members
Engaged base that becomes the series' primary audience and brand ambassadors.
529K
Instagram
Amplified organic reach throughout all production and distribution phases.
+5K
Qualified Leads
Digital platform CRM. Each registration is worth R$ 80–150 in equivalent acquisition cost.
+10
Years of Catalog
Content that remains relevant and monetizable long after its release.
Coritiba × IHC Studio · 2025–2027

We are tradition.
We are the fight.
We are glory.

This series is not a communications project. It is the greatest audiovisual asset ever produced in the history of Coritiba Foot Ball Club.