IHC Studio presents
Documentary Series
Coritiba
A documentary in two acts: Coritiba's century of history and its supporters, and the SAF era with the arrival of IDV. A narrated story of how a 116-year-old giant reinvents itself.
The Opportunity
Brazilian football is entering a new era. The creation of SAFs (Sociedade Anônima do Futebol — Brazil's football club corporation law) changed the rules of the game: management, investment, performance, culture, and the relationship with fans. And Coritiba is at the center of this movement. The series tells that turnaround in two acts: the club's century of history and its supporters, and the SAF era with the arrival of IDV, in a narrated, curated story.
The Invisible Revolution
The real change is in the story behind the club — the one no one has told yet.
First Real Case Study
Coritiba becomes the first major portrait of this transition in Brazil.
Global Inspiration
The series starts with Coritiba, but speaks to any fan and any market.
The Time Is Now
A sports project in evolution, a training center in transformation, a turning point.
Inspired by
The Last Dance
Netflix
Senna
Amazon Prime
Ronaldinho Gaúcho
Netflix
Timeline
The series will follow a clear evolutionary arc. It's not just about recounting events: it's about showing growth.
Season 1
2026
The club's century of history, its supporters and the cycles that shaped it.
Season 2
2027
The SAF era and the arrival of IDV: management, market and the club's future.
Season 3
TBD
Possibility of future expansion.
Season 4
TBD
Possibility of future expansion.
The first season tells the club's story through those who lived it: the supporters, the idols, the cycles and the facts that made Coritiba what it is, without stepping into the club's present-day backstage.
I Can't Cry Anymore
~30min
Seven relegations, a thousand regrets. The first thing every Coritiba fan shares is the tears, and the question of why they keep coming back.
100 Years of Tradition
~30min
1909. The first football club in Paraná and the state's first Brazilian champion. How a club of immigrants became the popular heart of Curitiba.
The 10 Games of Exile
~30min
2010: punished for the 2009 pitch invasion, Coritiba plays 10 home games in Joinville. 33,000 follow the team. The fans are the one institution no decree can suspend.
The Politics of the Glorious
~30min
Before the SAF, the club was a members' association. Slate elections, backroom wars. The internal politics the average fan never knew existed.
Aren't We the Same Team?
~30min
Coxa Branca, Império Alviverde, Dragões. Three factions, one shirt. The fan divisions that nearly broke the club from within.
15 Years of Resilience
~30min
2010 and 2025, Série B champion. In between, 15 years without a national trophy. Why this club simply refuses to die.
The second season follows the SAF era and the arrival of IDV: the company taking over a century-old club, the clash with the fans and the bet on turning management into results.
The Day After
~30min
2023: Treecorp buys 90% of the SAF. Protests in the street, a signed contract. What changed on day one, and what no one saw change.
The Cost of Survival
~30min
A record R$ 170M investment and another loss on the books. Where the money comes in, where it goes, and why the fans still hear “there's no money.”
The Inner Machine
~30min
Physiology, sports science, new processes and the firing carousel. Who really runs the SAF era: the director, the coach, or the spreadsheet.
The Market Meets the Terraces
~30min
São Paulo private equity landing in Curitiba thinking it knows how to run a club. Culture clash, dialect, hierarchy. When the analyst walks into the locker room.
The Lab of the Valley
~30min
Independiente del Valle, from Ecuador, becomes a SAF partner. A town of 80,000 in the mountains, a talent factory. What Coritiba learns from doing more with less.
Was It Worth It?
~30min
Did the SAF save the club or buy it? The verdict from the fans, the old board, and those who renewed (or tore up) their membership. What was won, what was lost.
Why Coritiba?
Living Tradition
A century-old club with a passionate fanbase.
Inspiring Management
SAF led by Treecorp: professional management and long-term vision.
Vision 2030
New training center, new stadium, player development.
Pioneer
The first documentary production of a club in Brazil in this format.
Series Format
2 Seasons
6–8 episodes, ~30min each
Original Score
Premium cinematic quality
Documentary-Emotional
Narrated, curated model
Cross Narrative
Locker room + boardroom + youth academy
~30K
Active members
~1M
Fans
Confirmed sponsors
Sponsorship Tiers
Ten equal tiers of R$ 350,000. No hierarchy. Total: R$ 3.5 million, exactly the series break-even. Every sponsor receives the same package.
SPONSOR TIER · 1 of 10
R$ 350,000
Become one of the 10 sponsors of the Coritiba series. Single package, no categories, no hierarchy. Two already closed: Princesa dos Campos and OutdoorMídia.
Audiovisual
- Logo in the "Series Sponsors" bumper at the start of every episode
- Presence in the final credits of every episode
- Insertion in selected lower thirds and graphic cards
- Presence in all trailer versions
Digital
- 5 sponsored viral clips per season (50 clips / 10 tiers)
- Special posts on Instagram, TikTok and YouTube with co-branded visual identity
- Mentions in the "Behind the Series" post series
Experience
- Invitations to the official premiere
- Access to the internal screening room
- Option for private screenings for clients and partners
B2B
- Exclusive project presentation for the brand's team and guests
- Option for activation via Brazil's Audiovisual Law or Sports Law
PRESENTING TIER · 1 slot · optional
R$ 1,000,000 to 1,500,000
For the brand that wants naming rights and category exclusivity. Negotiated case by case, outside the block of 10 sponsor tiers.
Exclusives
- "Coritiba presented by [Brand]" in the opening and closing bumpers
- Segment exclusivity
- Featured positioning in every communication of the series
Audiovisual
- Logo in every series bumper, in featured placement
- Exclusive "Behind the Series" videos with brand signature
- Access to the creative process and editorial approval rights
Digital
- 30 sponsored viral clips per season
- Reels and shorts with co-branded visual identity
- Special post series with Presenting branding
Brand Experience
- VIP area with branding at Couto Pereira for the premiere
- Fan activations on premiere day
- Option for specific activations at the training center
Distribution
It's not just content, it's a strategic asset.
Amazon Prime
Apple TV
TV Coxa
Own Platform